BETTING-RELATED INFORMATION NEEDS AND SEEKING BEHAVIOUR OF UNDERGRADUATE STUDENTS IN UNIVERSITIES IN KWARA STATE
Abstract
ABSTRACT
Sports betting just like social media have become ubiquitous and popular amongst Nigerians especially the youths. The perceived rise of gambling business is relatively fueled by the invention of information and communication technology and incessant use of social media among undergraduate. This study examines betting related information needs and seeking behaviour of undergraduate students in universities in Kwara State. The study adopts descriptive survey research design. The population includes undergraduate students in university of Ilorin, Kwara State University, Malete and Landmark University, Omu-aran. The rationale behind the choice of these universities is based on the ownership of Federal, state and private university respectively. The total population for the study is 85,467 and the study used simple random sampling technique and Raosoft sample size calculator was used to select sample of 383 of population of 85,467 with parameters set at a 95% confidence level and a 5% margin of error. The study used questionnaire as instrument of data collection and descriptive statistic of frequency table, percentage, mean and standard deviation was used as method of data analysis. The study found out that information on player statistics to play bet, information on real-time scores, information on how to operate betting apps and websites information on how betting odds work, information on how to calculate potential winnings, information on team performance to make informed betting decisions, information on terms and conditions that govern betting in my jurisdiction and information on how to avoid financial risks are betting related information need on among undergraduate students in universities in Kwara State. The study also revealed that the use of internet to access betting information simultaneously, emotional driven search behaviour, repetitive checking of information online, regularly check social media forums to get betting tips, seek real-time information about team line-ups and injury updates and using multiple online platforms to compare betting odds are information seeking behaviour of betting related information among undergraduates students in universities in Kwara state. The study recommends that undergraduate students who are bettors should look beyond player statistic and team performance but oppositions form
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