EFFECTIVE BUSINESS NETWORKING ON ORGANISATIONAL GOAL ACHIEVEMENT ( A STUDY OF GUINESS NIGERIA PLC IKEJA LAGOS)

ABSTRACT This project focuses on “effective business networking on organisational goal achievement, Guinness Nigeria Plc., as my study area. Business networking refers to the process of establishing and nurturing relationships between businesses for mutual benefit. It involves activities such as attending industry events, joining professional associations, and engaging in partnerships to exchange information, services, or products. The objective of this study is to analyze the impact of different business to business networking strategies on specific aspects of organizational performance, identify the key characteristics of effective business to business networks that contribute to enhanced organizational performance, and to explore the moderating effect of firm size and industry on the relationship between business to business networking and organizational performance. The data from the primary source were gathered through a questionnaire and personal interview. The questionnaire was used as a tool for data collection because of its effectiveness in relation to other research tools, so as to obtain effective answers to the research questions before the data analysis. The study further recommends that organisations should build networks that align with their strategic objectives rather than pursuing random connections. This ensures that resources and opportunities derived from networks contribute directly to performance and organisational goals, firms should dedicate resources to cultivating and maintaining meaningful relationships with stakeholders, as trust and reciprocity are essential for long-term benefits.