IMPACT OF COMMUNICATION ON ORGANISATIONAL EFFECTIVENESS

The study attempts to review the impact of Communication on Organizational Effectiveness using Zenith Bank Plc as a case study. Every activity in an organization requires human beings to interact, exchange information and co-ordinate other peoples efforts. Such information becomes the basis for decisions affecting product lines, operation planning, marketing strategy, etc. Thus, almost everything managers do to facilitate the attainment of organizational objectives requires effective communication and without the means and capacity to communicate, every activity will fall. This study was conducted to examine, communication as an indispensable tool for organizational growth and development. To achieve this objective, the researchers developed and administered a questionnaire on employees of Zenith Bank Pic companies in Ikorodu LGA of Lagos State. Data analysis was made using frequency counts and simple percentage on tables. Among the findings were that significant relationship exists between effective communication, organizational operations and co-ordination of the various activities of people in order to achieve the objectives of an organization. The study concluded that effective organizational communication is necessary for managers and all members of an organization to increase efficiency, quality and innovation and gain competitive advantage. It therefore recommended improved downwards, upwards and horizontal communication for effective organizational communication.