THE IMPACT OF INVESTOR AWARENESS ON BUSINESS PERFORMANCE
Abstract
This research investigates the impact of investor awareness on business performance. The study explores how knowledge of investment opportunities, financial literacy, and access to reliable information affect investors’ decision-making and organizational outcomes. Using a descriptive research design and quantitative analysis, data were collected through questionnaires administered to selected respondents. The findings reveal that investor awareness significantly contributes to improved investment decisions, increased profitability, and business sustainability. The study concludes that enhancing investor education and transparency is essential for economic growth.
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