INFLUENCE OF OSBC RADIO CAMPAIGNS ON MALARIA PREVENTION AND CONTROL AMONG RESIDENTS OF ORIADE LOCAL GOVERNMENT AREA, OSUN STATE, NIGERIA

Student: Fatimah Olajumoke Ganiyu
Supervisor: Dr Adeagbo Sarafadeen Aderemi
HOD: Dr Idowu Akinrosoye
Department of Mass Communication
Information Comunication Technology
Osun State Polytechnic, Iree, Osun State

Abstract

This study examined the influence of OSBC radio campaigns on the control of malaria in Oriade Local Government Area (LGA), Osun State, Nigeria. The objectives were to assess the level of awareness of malaria prevention and control measures, examine the influence of OSBC radio campaigns on attitudes, evaluate the extent of adoption of malaria control practices, and identify factors limiting the effectiveness of OSBC radio campaigns. The study was guided by the Health Belief Model, Theory of Planned Behavior, and Diffusion of Innovations Theory. A descriptive survey research design was adopted, with a sample of 150 adult residents (aged 18 years and above) selected through multistage sampling. Data were collected using a structured questionnaire and analyzed with descriptive statistics (frequencies, percentages). Findings revealed that 80% of respondents were aware of mosquito bites as the cause of malaria, and 86.7% knew of insecticide-treated nets (ITNs) as a prevention method. OSBC radio campaigns fostered positive attitudes, with 80% agreeing that ITNs are effective, and encouraged practices, with 53.3% using ITNs nightly.

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