STUDENTS PERCEPTION OF THE POTRAYAL OF NOVENA UNIVERSITY ON SOCIAL MEDIA
Abstract
ABSTRACT
This research examines Novena University students’ perception of the portrayal of Novena University on social media. The rational was to ascertain how Novena University image is portrayed on the social media. Hinged on Uses and Gratification and Symbolic Interactionism Theories, the study employed Survey research method with questionnaire as the instrument for data collection. 250 respondents were sampled from the total population of 6,500 students of Novena University. Data generated was analyzed using simple percentage and frequency. The study found that the students perceive Novena University portrayal on social media as positive. It therefore recommended that Novena University should always engage on positive activities so they can maintain their good images as already presented in the study.
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