THE EFFECT OF COMMUNICATION GAP IN THE ACHIEVEMENT OF ORGANIZATIONAL GOAL

It is clear that nowadays effective communication has vital role in improving organizational goals and it is all because of technological change, diversification, various polices and competitiveness in business in the current time and as the businesses are expanded all over the world. Therefore, the study intends to examine the effect of communication gap in the achievement of organizational goal. The study employed both primary and secondary method of data collection with 82 staff of Dala Foods Limited, Kano selected from total population as sample size for the study, while secondary source used comprises of related literature on the study through journals, internet and textbooks. Statistical package for social sciences (SPSS, version 23) was used to analyze the data. The study reviewed the necessary literature related to the study. The findings of the study revealed that effective communication enhances organizational goals since employees performed better when there are informed or communicated to than those who are not informed. However, inability of train the staff on the new innovations and techniques has made the staff insecure and overzealous in carrying out their duties. The study recommends among others that, effectiveness of communication is determined by parties; hence it becomes necessary that they must pursue the same objective, which is high productivity rate in all affairs of the institution. All cadres of staff should be involved in decisions and issues that affect their performance, for it will lead to organizational goals.