THE EFFECT OF TRADER MONI AS GOVERNMENT SUPPORT ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES (SME): THE CASE OF FARM CENTRE TELECEOMMUNICATION MARKET IN KANO

The study topic is the effect of tradermoni as government support on the performance of small and medium enterprises by using farm center telecommunication as a study area. The specific objective of the study are; To ascertain the activities of trader moni towards performance of SMEs in farm Centre telecommunication market, Kano State; To determine the extent to which trader moni generate empowerment for petty traders in farm Centre telecommunication market;The study is survey in nature. The study will use cross-sectional research design. The study population of the study is made up of all the beneficiaries of the Tradermoni support program. The study used a sample size of 248 was chosen to represent the entire population of the study. The study conclude that there is a high positive correlation among the constructs of government support and performance of SMEs. Government support programs, such as TraderMoni, can have a positive impact on the performance of Small and Medium Enterprises (SMEs). In the light of the findings of this study and the conclusions reached there from the following recommendations have been made: The government should commit more funds to develop new SMEs as well as expand the existing ones by increasing access to loan facilities since financial supports have demonstrated prowess in improving their performances; The government should also as way of creating employment, increase its coverage so as capture the army of idle youths in the country; In order to obtain maximum result, the government should improve its monitoring mechanism so as to make sure that the funds are judiciously utilised for the purpose they were given.