DSTV REALITY SHOW “BIG BROTHER NAIJA” AND MORAL BEHAVIOR AMONG STUDENTS IN AKWA IBOM STATE POLYTECHNIC

This study focused on the DSTV Reality Show "Big Brother Naija‖ and moral behavior among students of Akwa Ibom State Polytechnic. The objectives of the study were to: assess if students of Akwa Ibom State Polytechnic watch DSTV Reality Show "Big Brother Naija‖, ascertain how often students of Akwa Ibom State Polytechnic watch DSTV Reality Show "Big Brother Naija‖, find out the perception of students on DSTV Reality Show "Big Brother Naija‖ and examine the influence of DSTV Reality Show "Big Brother Naija‖ on the moral behavior of students in Akwa Ibom State Polytechnic. The study covers the Akwa Ibom State Polytechnic, Ikot Osurua. A survey research method was used for this study. 357 respondents was selected through a random sampling techniques. Data was gotten through the questionnaire. Findings from this study show that majority of the students of Akwa Ibom State Polytechnic often watch DSTV Reality Show "Big Brother Naija‖ and they perceives that Show is entertaining and engaging. Findings also revealed that DSTV Reality Show "Big Brother Naija‖ has negative influences the moral behaviors of students as it encourage indecent dressing and promote nudity. The study however recommended that the organizers of the Show should consider adding educational and motivational segments to encourage a positive influence on viewers, especially youth audiences. And also it was recommended that Akwa Ibom State Polytechnic should organize workshop seminars addressing the social themes presented in the most TV show, allowing students to critically analyze and discuss its influence on their social behaviors and lifestyle choices.