INFLUENCE OF THE NATIONAL BROADCASTING CODE ON THE OPERATIONS OF BREEZE 91.9FM, AKURE

ABSTRACT This study aim to investigate the knowledge of the National Broadcasting Code (NBC) among broadcasters at Breeze 91.9 FM, its influence on their operations, and the other factors that influence their content selection. Data was collected through in-depth interviews with ten broadcasters at Breeze 91.9 FM in Akure, Nigeria. The thematic analysis method used to analyze the data. The findings reveal that the interviewees had a high level of knowledge of the NBC and its regulations, indicating a strong understanding of the code. Compliance with the code have a positive impact on Breeze 91.9 FM's operations, providing a framework for ethical broadcasting practices and ensuring transparency and accountability to stakeholders. The study also identify other factors that influence content selection, including the station's mission statement and values, local laws and regulations, community standards, advertising restrictions, target audience, format, and ratings. Broadcasters at Breeze 91.9 FM take their responsibilities seriously and are committed to providing quality content that is in line with their values, mission, and codes of conduct. Base on the findings, recommendations were made for broadcasters to continually update their knowledge of the NBC, enhance compliance through regular training, and adopt a more diverse and inclusive approach to content selection, another recommendaction is that the station develops and implements a comprehensive code of conduct that aligns with their values and mission statement. This code of conduct should provide a framework for staff to adhere to, ensuring that the station's operations remain ethical, transparent, and in line with community standards. Keywords: National Broadcasting Code, Breeze FM, broadcasters, compliance, ethical practices