EVALUATION OF SOCIAL MEDIA EFFECTS ON PUBLIC MISINFORMATION IN NIGERIA (A STUDY OF TWITTER USER)
Abstract
The purpose of this study is to Evaluate the Effecis of Social Media, particularly Twitter, on Public Misinformation in Nigeria. This studysecks to fird out (i) Which type ofmisinformation is most common on Twitter in Nigeria (ii) What is the common tactic used in misinformation on Twitter (iii) What role do politicians play in the spread ofMisinformation on Twitter in Nigeria (iv) How can public figures effectively combat misinformation on Twitter (v) Which platform feature is effective in reducing misinformation spread on Twitter. Social Media Platforms have become crucial sources of infornotion and Communication, but theyalso play a central role in the rapid spread ofmisinformation, with significant implications for public opinion, political stability, and social trast. In Nigeria, Twvitter has been instrumental in shaping public discourse, especially during elections, political events, and national crises.The survey method is the descriptive research design employed for this study. The population of this study includes Twitter users in Nigeria. Purposefil random samipling technique was used to select 200 Twitter user in Nigeria. A researcher struclured questionnaire validated by the supervisor was used. The test to re-test method was used to establish the reliability of instrument and the questionnaire were administered and collected bythe researcher.Statistical analysis which involves the simple percentage and iabulation enhanced easy interpretation and understanding ofthe study. However, the platfornt's design-prioritizing engagement over accuracy-has allowed false or misleading comtet to spread quickly, often amplified by algorithmic bias and the influence of partisan acors. This research investigates how misinformation on Twitter influences Nigerian citizens, particularly in the context of political decision-making and societal polarization. It also explores efforts to combat misinformation,including fact-checking initiatives and the chollenges posed by content moderation. The findings suggest that a multifaceted approach is needed, combining improved digital literacy,more robust platform regulation, and public awareness cumpaigns to address the spread of misinformation. The study concludes with recommendations for stronger collaboration between the Nigerian government, social media piatforms, and civil society to mitigate the impact of misinformation and foster a more informed, responsible public. Political misinformation should be well monitored on Thuitter before setting such information to the general public, lack of source is what causes most of misinformation there should be credibility of source to any information on Twitter andPublic figures should collaborate with fact checkers in other to combat misinformation in Nigeria.
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