INFLUENCE OF SOCIAL MEDIA FASHION PLATFORMS ON STUDENTS’ DRESS CODE, (A STUDY OF AKWA IBOM STATE POLYTECHNIC)

ABSTRACT This project focused on Influence of Social Media Fashion Platforms on Students’ Dress Code, (a study of Akwa Ibom State Polytechnic). In order to have focus, the following were the objectives: to find out the extent which students of Akwa Ibom State polytechnic use social media, determine the social media platform students of Akwa Ibom state Polytechnic engage on social media, examine the influence of social media fashion platforms on Akwa Ibom State Polytechnic students dress code and to determine the extent social media fashion platforms affect students choices of dresses in Akwa Ibom State polytechnic. The study adopted survey research method. The population of this study comprises of all Students of Mass Communication, Akwa Ibom State Polytechnic. The sample size for this study was 302 using stratified sampling procedure. Taro Yamane formula was used to determine the sample size. Accidental sampling technique was used in selecting the sample for this work. Data was gathered through the use of a structured questionnaire. Findings revealed that the extent students of Akwa Ibom State polytechnic use social network in communication is great. The areas of communication in which students of Akwa Ibom state polytechnic engage in social network are they use social media to chat with friends, use social media to meet new friends, use social media to get information and they use social media to disseminate information. Social media is effective because they ease information accessibility, keep them abreast of current event and enhances quick information dissemination. Hence, it was recommended that social networking servers should be upgraded in line with the students’ current academic needs and challenges , this will go a long way in encouraging students to adequately utilize the potentials of social networks academic excellence.