SOCIAL MEDIA AND THE DECLINE OF READING CULTURE AMONG ADEKUNLE AJASIN UNIVERSITY UNDERGRADUATES STUDENTS

ABSTRACT The pervasive influence of social media has significantly altered communication, learning, and social interaction globally, with profound implications for Nigeria’s educational landscape. With over 33 million active social media users, Nigerian undergraduates increasingly prioritize digital engagement, spending an average of 3–5 hours daily on platforms like Instagram, Twitter, and WhatsApp. This shift has contributed to a marked decline in reading culture— defined as the habitual engagement with books and academic materials for knowledge acquisition—threatening critical thinking, academic performance, and intellectual development. Drawing on sociological theories such as Uses and Gratifications Theory and Social Learning Theory, this study examines how social media fosters instant gratification and superficial content consumption, displacing deep reading habits. Historically, Nigeria boasted a vibrant reading culture, but economic challenges, inadequate library facilities, and digital disruption have eroded this tradition. The consequences include diminished comprehension skills, reduced library patronage, and weaker academic outcomes, particularly in readingintensive disciplines. Despite interventions like reading campaigns and digital libraries, the appeal of social media remains dominant. This study explores the sociological drivers of this trend, including peer influence and cultural shifts, while proposing actionable strategies such as hybrid (digital-traditional) reading initiatives, curriculum-integrated reading hours, and awareness campaigns to revive reading culture. By addressing these challenges, Nigeria can safeguard its intellectual heritage and equip students with the analytical skills necessary for national development in a knowledge-driven world. The study underscores the urgency of collaborative efforts among educators, policymakers, and technology stakeholders to rebalance social media use and reading culture in higher education.