PRODUCT PACKAGE ATTRIBUTES AND CONSUMER PURCHASE DECISION IN SELECT SUPERMARKETS IN AKWA IBOM STATE, NIGERIA
Abstract
The prime motive of the study was to investigate Product Package Attributes and
Consumer Purchase Decision in Select Supermarkets in Akwa Ibom State, Nigeria. The
study adopted descriptive research design and a total of 384 sample respondents were
used for the study. Primary data were collected using self-administered questionnaires
for analysis. The result showed that Product Package Attributes had significant effect on
consumer purchase behaviour. Product packaging is a critical tool to enhance consumer
behaviour as companies try to do some more attractive, influencing promotion through
various media. . On the bases of findings, it was recommended that supermarkets
operators and owner should as a matter of importance consider products attributes in
sampling their products as this has shown to has a significant influence on the purchase
behaviour of the consumers
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