ASSESSING THE IMPORTANCE OF CUSTOMER RELATIONSHIP TOWARDS DEPOSIT INCREASE OF SELECTED BANKS IN KANO STATE

ABSTRACT The main objective of this work is to identify the importance of Customer relation in deposits increase of selected Banks in Kano with main focus on Zenith and Fidelity Banks. The work used survey research method, primary and secondary data sources were used. The finding revealed that customer relation strategy gives a competitive edge over other rivals that do not practice it in the Nigerian context. And customers claim to be more relaxed and satisfied with the policy of Zenith and Fidelity Banks. The finding further concludes that the banking sub-sector achieves remarkable growth stability as a result of effective customer relationship programmes. Finally, it is recommended that banks should ensure a continuous check and balances of their customer relationship management policy in order to ensure a good relationship with their customers. They should ensure continuous publicity campaigns in order to boost their customers' rate of deposit, and to create a forum through which customers would be educated to that they are having a stake in running and ensuring the bank's success at all time.