ASSESSMENT OF TOURIST’S VISITS TO PLACES OF ATTRACTIONS IN ABA, ABIA STATE, NIGERIA
Abstract
The travel and tourism industry is considered one of the growth sectors of the Nigerian economy. This research assessed tourists’ visits to places of attractions in Aba, Abia State, Nigeria. The study adopted a survey research design. The population was drawn from tourists who registered and lodged in selected hotels in Aba Abia State. According to Abia state tourism board, there are 105 registered hotels in Aba metropolis out of which 23 were randomly selected and 250 respondents were purposely selected from the sampled hotels. Collected data was analyzed using percentages. The findings from the study showed that there is increase in customer patronage of hotel business in Aba. Strategies were adopted to maintain the continuity of the business through forecasting, hygiene practices, and market analysis and customer satisfaction. Various places of attraction that were visited by the tourists are: Aba Nigeria Temple, Eyimba International Stadium, National War Museum Umuahia among others. The study recommended- that services of hotels during can be improved through quality service delivery, staff training, maintenance and handling of customer complaint.
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