EVALUATING THE CHALLENGES OF EVENT CENTERS IN CUSTOMER PATRONAGE USING ALI JITA EVENT CENTER AND AMANI EVENT CENTER, KANO AS CASE STUDY

This study examines the difficulties faced by the event centers as a whole including the challenges faced by the Event managers as well as the Management and operational staff working in it in recent times. It is a well known fact that competition for the survival in the industry has been getting tougher with every passing year and the fact of the matter is that industry is still gradually growing at a constant rate of about 5-7%. The problems of event managers are mainly shrinking budget, short-lead term, rise in cost, environment issues etc. The importance of event management as regard to human security and how to manage events in a safe guided manner and atmosphere. The total of 50 questionnaire were distributed to six (6) event centers which the then all questionnaires were collected making it 100%. it was shown that the managerial sector of event centers contribute to the failure of the sector, as over 50% of the entire respondents attest to it. As a result of the problem face by the management of event centers. The government and the stakeholders in the event centers should help revamp the economy, so that event centers will do their business smoothly. Though, the industry is very hopeful for future growth and expecting productivity. This study follows the flaws in some of the government policies directly related to Event centers which are affecting event planning and also discusses other issues related to hospitality Industry. These are few of the most important concerns which have a long lasting effect upon the business of the event management.