SALES EMPLOYEE TRAINING AND DEVELOPMENT AND PERFORMANCE OF BANKS IN NIGERIA (CASE OF FIRST BANK NIGERIA)

Student: Abdallah Muhammad Abubakar
Supervisor: Dr Ali Gawuna
HOD: Dr Sani Salisu
Department of Marketing
Social and Management Science
Kano State Polytechnic, Kano, Kano State

Abstract

ABSTRACT The objective of this study is to examine the effect of sales training and development on the performance of Nigeria banking industry. The methodology adopted in this research is the primary and secondary method of gathering data. The population of the study were staff of the First Bank in Abuja and the statistical techniques used in analyzing data is the chi-square technique. The study established that there is significant relationship between employees’ training and development and organizational performance. It also shows that that there is significant relationship between employees’ training and development bank’s profitability and adoption of on-the-job and off-the-job training has also improved the efficiency of bank’s employees. Since training and development is a major key success to organizational performance the study recommends that there is always need for assessment which should provide a clear understanding of the differences between current and expected performance, identifying the causes of the performance discrepancies and develop action plans to improve performance of employees through training and development programs.

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