SPECIAL EFFECT APPLICATION AND SOCIAL MEDIA MARKETING IN LISABI AGBONGBO AKALA BY ADEDIMEJI

This study examines how artificial intelligence enhances social media marketing strategies for theatre and film productions, using Lisabi Agbongbo Akala by Lateef Adedimeji as a case study. It focuses on the integration of Artificial intelligence tools in visual storytelling, targeted advertising, and audience engagement, highlighting their transformative role in the Nigerian creative industry. The research addresses how Artificial intelligence-driven methods compare with traditional marketing approaches in terms of efficiency, reach, and audience interaction, and explores the challenges producers face when adopting such technologies. Through the lens of this film’s promotional campaign, the study illustrates how technology and culture can merge to elevate the visibility and appeal of African narratives in the digital space. The study adopted a qualitative research method to explore the application of artificial intelligence in the social media marketing campaign for Lisabi Agbongbo Akala. The primary data consisted of the actual marketing materials shared online, including social media posts, promotional videos, skits, sponsored ads, and influencer collaborations, collected directly from Instagram, Facebook, TikTok, YouTube, and Twitter. The secondary data comprised background information on the Artificial intelligence tools and technologies used in the campaign, such as automated content creation software, audience targeting systems, post scheduling applications, and performance analytics platforms. The findings reveal that the Lisabi Agbongbo Akala marketing campaign successfully integrated multiple Artificial intelligence-powered tools that enhanced both the quality and reach of its content. Visual enhancement applications created supernatural effects such as glowing staffs, fire manipulation, and flight simulations, making scenes more shareable and captivating for online audiences. Automated scheduling ensured timely content delivery, while performance analytics provided real-time insights that shaped subsequent posts. Compared with traditional marketing methods, these The study concludes that artificial intelligence has revolutionised social media marketing for Nigerian films, with Lisabi Agbongbo Akala serving as a clear example of how technology can amplify cultural storytelling. The integration of Artificial intelligence in this campaign enhanced visual appeal, improved audience targeting, and expanded market reach, setting a new standard for creative promotions. The research recommends that film and theatre producers invest in Artificial intelligence marketing training, allocate resources for Artificial intelligence-driven tools, and preserve cultural authenticity in technology-enhanced content. It contributes to knowledge by offering the first comprehensive analysis of Artificial intelligence-powered social media strategies in Nigerian film marketing, providing a replicable framework for blending technology with traditional storytelling, and documenting both the opportunities and challenges of Artificial intelligence adoption in developing creative industries.