INFLUENCE OF TWITTER POLITICAL NEWS ON AKURE YOUTHS' PREFERENCE OF PRESIDENTIAL CANDIDATE AT THE NIGERIA 2023 PRESIDENTIAL ELECTION

Student: Toluwalase Diekolopemi Femi-Awonusi
Supervisor: Mr Oluwadare O. Oguntomison Oluwadare O. Oguntomison
HOD: Dr Raphael Olugbenga Abimbola Raphael Olugbenga Abimbola
Department of Mass Communication
Social sciences
Adekunle Ajasin University, Akungba-Akoko, Ondo State

Abstract

ABSTARCT This study examines the influence of Twitter's political news on the preference Akure vouth regarding the 2023 Nigeria presidential election. Twitter has become popular platform for political discourse, particularly among youth, and political news on Twitter has the potential to shape political opinions and preferences. The study uses a mixed-method approach, including a survey and focus group discussions, to gather data on the ways in which Akure youth engage with political news on Twitter and how this engagement influences their preferences for presidential candidates. The study finds that Twitter is a significant source of political news for Akure youth, and that exposure to political news on Twitter does have an impact on their preferences for presidential candidates. The study also highlights the need for political campaigns to engage with youth on social media platforms like Twitter in order to gain their support in the upcoming presidential election. Word Count: 149

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