COMFORT FM RADIO PROGRAMME “SPORT MARATHON" AND SPORT DEVELOPMENT IN AKWA IBOM STATE (A STUDY OF UYO LOCAL GOVERNMENT AREA)

ABSTRACT This study was Comfort Fm Radio Programme “Sport Marathon" and Sport Development in AkwaIbom State (a Study of Uyo Local Government Area). The objectives were to assess if Comfort FM Radio programme “Sport Marathon” is a predominant force in developing sport in AkwaIbom State. Ascertain the calibre of people that has access and listen to the Comfort FM Radio programme “Sport Marathon”. To find out how residents of Uyo Perceive the Comfort FM Radio programme “Sport Marathon”. The theories that suits the study were Development Media Theory and Agenda Setting Theory. The study adopted survey research method,The cluster sampling technique was employed to select 384 sample size from the population of the study. At the end. The study found that the Comfort FM Radio programme “Sport Marathon” is a predominant force in developing sport in AkwaIbom State. That Comfort FM Radio programme “Sport is educating, entertaining and also keep them abreast of recent sporting event.That Comfort FM Radio programme “Sport Marathon” is effective in sport development in AkwaIbom State.Hence, it was recommendedthat the programme should be broadcast three times a week that is, provision should be made for a repeat broadcasting in favour of those that missed the first edition and programme should be reschedule so as to have more audience. The Time of broadcasting scheduled for the progamme should be rescheduled to favour the listeners as it clashes with the time at work.