FORECASTING TECHNIQUES AS A TOOL FOR BUSINESS PERFORMANCE (A CASE STUDY OF NIGERIA BREWERIES PLC, LAGOS STATE)

ABSTRACT The dynamic and changes in the environment in which organization operate today become irreversibly discontinuous complex and difficult to comprehend The diversity, variability, spasmodic nature and sheer growth of knowledge especially in the area of information technology make continuous upgrading of critical skills capabilities of employees a major imperative of human resources management. It was therefore considered important that organization know what forecasting of the work force. Questionnaire was structure to elicit information on the relationship between our variable which were analyzed using simple percentage and chi-square analysis. The concept of forecasting were discussed in full details, for instance this types of forecasting programmes were highlighted, the advantages, processes and various method that an organization could employ were also noted. The impact of forecasting techniques as a tool for effective performance was determined along with organizations effort as regard the forcasting of the work force and the assessment of employee’s reactions to forecasting programmes.