MEASURING THE EFFECTIVENESS OF ONLINE SHOPPING: A STUDY OF JUMIA ONLINE SHOPING MALL, KANO
Abstract
The study seek to examine measuring the effectiveness of online shopping in Kano state. The study employed primary method of data collection with 150 customers of Jumia online shopping mall within Kano metropolis as sample size for the study, while statistical package for social sciences (SPSS, version 21) was used to analyze the data. The study reviewed the necessary literature related to the study. The findings of the study revealed that data on customers’ satisfaction with online shopping in the Nigerian context. Such knowledge may arouse public discourse, which may form the basis for further studies. The study recommends among others that there should be more investigation into the perceived risks in online buying behavior and could be not only product risk, non-delivery risk, financial risk, convenience risk that affects buying behavior.
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