EFFECT OF PROMOTIONAL TOOLS IN MARKETING NEW PRODUCTS IN SELECTED FOOD AND BEVERAGES INDUSTRY

First and foremost, I express my profound gratitude to the Almighty God, whose unending grace, faithfulness, and mercy have been my anchor throughout this journey. His divine providence and sustenance have guided me through every challenge, and to Him alone be all glory and honor. I am deeply indebted to my supervisor, Dr. E.A. Ulabor, for his exceptional guidance, insightful suggestions, and unwavering patience throughout the course of this research. His meticulous reviews and constructive feedback were instrumental in ensuring the success of this project. I pray that God Almighty continues to bless him with greater knowledge and wisdom. I extend my heartfelt appreciation to our Head of Department, Mr. Kadir Mumini, for his fatherly support, encouraging words, and invaluable advice. His commitment to nurturing academic excellence is truly commendable, as special recognition goes to distinguished lecturers, including Mrs. O.J. Zubair, Mrs. M. Adeyokun, Dr. (Mrs.) N.N. Nwankpa, Mr. A.G. Salaudeen, Dr. E.A. Ulabor, Mr. A.A. Bakare, Mr. A.I. Bankefa, Mr. O.B. Abiodun, Mr. S.T. Amode, and all others whose names may not be mentioned. Their intellectual impact, dedication, and encouragement have left an indelible mark on my academic journey. My gratitude also extends to the administrative staff for their unwavering support and assistance. I am eternally grateful to my beloved parents, Mr. and Mrs. Sanusi, for their unparalleled love, spiritual guidance, moral support, and financial sacrifices. Your prayers, care, and kindness have been the foundation of my success. May God bless and reward you abundantly for all you have done. To my friends and loved ones, your companionship, encouragement, and assistance have made this journey memorable and fulfilling. Ede would have been a less v vibrant place without your warmth and support. My heartfelt thanks go to my dear colleagues for their collaboration, shared experiences, and mutual support. I am confident that we will all rise to greater heights in our endeavors.