EFFECT OF BUSINESS OWNER’S ATTITUDE ON BUSINESS SURVIVAL (A STUDY OF SELECTED SMALL AND MEDIUM ENTERPRISE IN ILORIN KWARA STATE)
Abstract
Businesses around the world exist for purpose which range from provision of goods and services for the sustenance of human race. This makes business to have remained pivotal to the development of any nation’s economy especially in the areas of employment generation source of income to individual and government, among others. However, many of these businesses in different part of the world have failed due to many challenges confronting their operations. One of the reason is no doubt the poor attitude of business owners to business activities and the objectives of the study is to examine assess whether positive or negative risk-taking attitude of business owners affect business survival to investigate the effect of business owners’ attitudes towards employees on business survival. The method and procedures that was used for the study. The procedures are discussed under the following sub-headings research design, population of the study, sampling procedure and sample size, research instrument, validity and reliability of research instrument, validity and reliability of research instrument, data collection procedure, and method of data analysis. The result of the analysis has been successfully tested empirically relationship between. The first result revealed that positive risk-taking attitude of business owners will lead to business survival while on the contrary the result of the study has shown the extent to which the issues examined, can influence business survival or non-survival. Precisely, all the five proxies of business owner attitude considered in the study have relationship with business chances of survival and recommendations are: Business owners’ must appreciate the risk taking is inevitable in business however they must take reasonable risk because this is the only way through which their business could stand the test of time, it is also required of business owners to continuously seek ways through which their services and products would be improved. Also, they must continuously review their work process to eliminate wastages.
Full-Text Access Notice
In accordance with the NERD Policy on promoting peer-reviewed publication, public access to the full text of a project, thesis or dissertation is restricted for three years, allowing the author and supervisors sufficient time to pursue peer-reviewed publication.
During this period, researchers with legitimate academic or research purposes may request authorisation directly from the author to enable NERD to release the indexed full texts of the work using the form below.