ENTREPRENEURIAL ORIENTATION AND PERFORMANCE OF SMALL MEDIUM ENTERPRISES IN ANAMBRA STATE
Abstract
The growing significance of entrepreneurial orientation cannot be overemphasized in view of its utions to the economic growth of the State In Nigeria, Small median enterprises are Sced with challenges aligned with implementation of entrepreneurial Orientation practices elling to poor growth and lack of sustainability. These have called for entrepreneurial mentation among small business owners, Hence, the study examined the relationship that exists Sween entrepreneurial orientation and performance of small medium enterprises in Anambra Three specific objectives, research questions and hypotheses were formulated to guide the This study adopted a descriptive survey desigu. The study randomly selected 120 registered small business owners in Awka North which served as the population and sample size joe this study. Data were collected using structured questionnaires which were administered to all sampled respondents. The study used descriptive statistics to analyze data collected and the Pearson Moment Product Correlation Coefficient (SPSS version 23) to test the various Apotheses. Based on the analysis, the study revealed that calculated decision making among small medium enterprises owners was significantly and positively relates to business patainability. Furthermore, the study showed there is a significant positive relationship between managerial creativity and business expansion. The study also revealed that efficiently utilizing business resources significantly and positively enhanced customer retention. Conclusively, the study asserted that entrepreneurial orientation fosters better performance especially among small medium enterprises in Anambra state. Based on these findings, the study recommended among others that business owners especially those of small medium enterprises should be open-minded and conscious of their business environment so as to enable them make calculative business decisions that would ensure their business continuity and sustainability.
Full-Text Access Notice
In accordance with the NERD Policy on promoting peer-reviewed publication, public access to the full text of a project, thesis or dissertation is restricted for three years, allowing the author and supervisors sufficient time to pursue peer-reviewed publication.
During this period, researchers with legitimate academic or research purposes may request authorisation directly from the author to enable NERD to release the indexed full texts of the work using the form below.