RELEVANCE OF FOLKS MEDIA ON AGRICULTURAL INFORMATION TRANSFERRING IN ONDO STATE, NIGERIA

The study examined the relevance of folks media on agricultural technology transferring in Ondo state. The study made use of five objective which sought to ascertain the socio-economic characteristics of the selected rural farmers, identify the type of folk media use for agricultural technologies been transferred, examine the level of use of the folk media in transferring those technologies, indicate the constraints to the use of folks media dissemination agricultural technology in the study area and determine the effect of folk media on agricultural technology transfer. Five objectives was drawn from the objective of the study. Population for the study were rural farmers in Ondo state. The study made us of primary and secondary source of data collection in which primary source entails the use of self-designed questionnaire while secondary source entails textbook, journal, newspaper and magazine etc. Results in the study revealed that 75.0 % of the respondents were male while 25.0% were female. 23.3% of the respondents were within the age range of 41-50 years while 8.33% were within the age range of 15-20 years. The study concluded that it is very obvious that in Ondo state various folk media are still relevant.it was recommended that folk media as well as its frequent use to convey social change and agricultural messages to rural farmers should be encouraged as the study area rarely have access to modern media of communication due to high level of poverty and illiteracy.