MASS MEDIA RESPONSIBILITIES AND PUBLIC AWARENESS ON POPULATION CONTROL IN NIGERIA

The aim of this study is to examine the Mass Media Responsibilities and Public Awareness on Population Control in Nigeria. Using the Agenda-Setting Theory, Uses and Gratification Theory, Development Media Theory, Social Responsibility Theory. The sample size for the study was 400 using Multi-stage sampling techniques as the sample procedure; the study obtained data through primary source of information with a structured questionnaire. The data analysis was done using statistical tools such as simple percentage. The basis of the findings shows that the responsibilities of the mass media in promoting population control among the residents of Boripe Local Government Area of Osun State is to educate the public, raise awareness, correct misconceptions, and to encourage behavior change. The study shows that mass media has help in promoting population control among the residents of Boripe Local Government Area of Osun State daily. The study also shows that mass media campaigns has help in creating public awareness on population control among the residents of Boripe Local Government Area of Osun State to high extent. The study also shows that the factors enhancing population control among the residents of Boripe Local Area of Osun State includes access to information, educational level, government and NGO support and cultural acceptance. The study also shows that cultural and religious opposition, lack of funding for campaigns, limited media access in rural areas as well as spread of misinformation are the challenges hindering the effectiveness of mass media in raising awareness about population control. Based on the findings, the study concludes that radio remain indispensable in creating awareness, influencing attitudes, and shaping behaviors toward population management. Subsequently, recommendations were made that Radio and community media outlets should be leveraged to reach rural populations where population growth is highest and awareness is lowest. Keywords: Mass media, Responsibilities, Public Awareness; Population Control, Family Planning.