INFLUENCE OF DIGITAL MEDIA ON TRADITIONAL NEWSPAPER READERSHIP AMONG RESIDENTS OF UYO

Organizational success is largely depending on its employees;they are considered as vital assets for any organization amongst other resources. Therefore, management should know how to appraise them so that they can get the desired results. This study examined the influence of performance appraisal on employee performance First Bank PLc. Uyo, Akwa Ibom State. Specifically, the study examined the influence of feedback,effect of reward and training on employee performance. Survey research design was applied as structured questionnaires were used in generating primary data for the study. The population of the study was 82, while the sample size was also 82as a result of the census approach adopted for the study. The hypotheses formulated were tested using Simple Linear Regression Analysis. Results from the study showed there is a statistically significant relationship between the selected variables and employee performance in First Bank PLc. Uyo. Findings of the study revealed the variables feedback(R2=0.293;Beta 0.466),reward(R2=0.315;Beta=0.465)and training(R 2 =0.243Beta= 0.443) have a weak, moderate and weak influence respectively. In view of the findings, the study recommended that managers implement honest, straight forward one-on-one feedback sessions to tell employees exactly what they have to do to improve the quality and quantity of work done and where they stand in the organization. It also recommended that First Bank PLc. Uyo improve its reward system and design incentives based on performance especially non financial rewards like recognition that motivate employees to compete and reestablish excellent service delivery to customers. Keywords:Performance Appraisal,Employee Performance,Feedback,Reward,Training