BILLBOARD AND ELECTORATE MOBILIZATION FOR POLITICAL ACTIVITIES IN ABAK LOCAL GOVERNMENT AREA
Abstract
This study was on Billboard and Electorate Mobilization for Political activities in Abak Local Government Area. The objectives were to find out whether the residents of Abak Local Government Area are exposed to political billboard advertisement. To know whether political billboard advertisement. To know whether the residents of Abak Local Government Area are influenced by political billboard advertisement. To determine whether billboard advertisement contributes to effective political participation in Abak Local Government Area. The theories that suits the study are Theoretical Framework and Selectivity Influence Theory. The study adopted case study research method and Cluster Random Sampling was employed to select 384 sample size from the population of the study among students of Akwa Ibom State Polytechnic. At the end, the study found Residents of Abak Local Government Area are exposed to political billboard advertisement. Political billboard advertisement messages are adequate to Mobilize the residents of Abak Local Government for political participation. Residents of Abak Local Government Area are influenced by political billboard participation in Abak Local Government Area. Billboard advertising contribute to effective political participation in Abak Local Government Area. Hence, it was recommended that social networking servers should be upgraded in line with the students’ current academic needs and challenges, this will go a long way in encouraging students to adequately utilize the potentials of social networks academic excellence. Also, encouraging academic staff active utilization of the site for imparting knowledge to students is another realizable recommendation. This action will boost group academic communication, and also encourage and sustain student’s effort towards learning and problems solving.
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