EFFECTIVENESS OF AKBC RADIO CAMPAIGNS AGAINST FEMALE GENITAL MUTILATION (A STUDY OF UYO LOCAL GOVERNMENT AREA)

This study examined effectiveness of AKBC radie campaigns against female genital mutilation, a shaly of Uyo Local Goverment Area. The objectives of the study were to assess the effectiveness of AKDC Radio campaign in areating awareness on the harmful effects of female genital mutilation, to ascertain the degree to which AKBC Radio campaigns on female garnital mutilson Influences behavioural change in Uyo, to ascertain the perception of the people of Uyo towards ABC Radio campaign messages on female genital mutilation and to ascertain the impact of the AKDC Radio campaign on the mindset of the people toward women of Uye The study adopted survey research method. Out of the 210 questionnaire form distributed, 200 was found useful. Data was gathered through the use of structured questionnaire. At the end, the study found out that there is a reasonable knowledge of the practice (FGM) but only few people in Uye Local Government area aware of the harmful effect on the female child. AKBC radio is effective in mass media campaign against FGM in Uyo. Hence, it was recommended that using the traditional cultural means of information dissemination as opposed to the common jodgmental and incriminating "stop the practice" approach of the media campaign, will yield better results. To avoid disharmony among community members, any approach used to campaign against the practice of FGM should be comprehensive and integrated involving all members of the community.