EFFECTS OF ONLINE ADVERTISEMENT ON CONSUMER BEHAVIOUR: A STUDY OF VERITAS UNIVERSITY ABUJA.

Student: David Tor Yaji
Supervisor: Dr Caroline Anionwu
Co-Supervisor: Prof Pauline Ebere Onyeukwu
HOD: Dr Ifeanyichukwu Ojeka Ukonu
Department of Business Administration
Management Science
Veritas University Abuja

Abstract

ABSTRACT This study examined "Effects of Strategic Planning on Organizational Performance in Julius Berger Nigeria PLC, Abuja". The objectives of the study included to: determine the relationship between effective Internal analysis and organizational performance in Julius Berger Nigeria PLC, Abuja, and examine the association between strategic choice and improved organizational performance in Julius Berger Nigeria PLC, Abuja. The sample size of 340 was determined by using the Taro Yamanes' formula. The sources of data were primary sources. The findings included that internal analysis has a significant positive relationship with organizational performance (r=0.797, P< 0.05) and its effect is directly proportionate to organizational performance (B=0.336; P

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