INFLUENCE OF EFFECTIVE PUBLIC RELATION SERVICES STRATEGIES IN MARKETING PERFORMANCE OF BANKING

The study based on effective public relation services strategies in marketing performance of banking services (a case study of GTbank Kaduna branch). The study adopted survey research method using questionnaire as the instrument for gathering data. In writing this project, the research begin with a general introduction of the subject matter, statement of the general problem, as related to the organization rationale or objectives of the study, the scope of the study, limitations of the study and definition of terms. Review of related literature of the scholars are also highlighted in notable areas. Other areas of interested study include the methodology of the entire research work, this include methods or approaches used, instrument used, research population and sample size, sampling procedure employed, justification for sample selected, statistical technique used in analyzing the data as well as the formulation of hypothesis. For the findings of the research, 97% of respondents were positive on the fact that effective public relation servicess help in building favourable image for an organization. The study therefore concludes that effective public relation servicess are a veritable tool for maintaining favourable image for every corporate organization.