PUBLIC RELATIONS AS A VERITABLE TOOL FOR ERADICATING CULTISM IN NIGERIA INSTITUTIONS: A CASE STUDY OF EKITI STATE UNIVERSITY
Abstract
ABSTRACT This study explores the role of public relations as an effective tool in eradicating cultism within Nigerian institutions, focusing on Ekiti State University. It examines how strategic communication, awareness campaigns, and community engagement can reduce cult activities by fostering a culture of openness, trust, and safety. Through qualitative analysis, the research highlights key public relations tactics that influence student attitudes and deter cult membership. Findings reveal the potential of public relations in reshaping perceptions and promoting a peaceful campus environment. This study underscores the need for institutions to prioritize public relations strategies in combating cultism.
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