JOB SATISFACTION AND WORKERS' PERFORMANCE IN THE COMMUNICATION INDUSTRY (A CASE STUDY OF SELECTED RADIO STATIONS IN AKWA IBOM STATE)

This study examined job satisfaction and workers' performance in communication industry with reference to selected Radio Stations in Akwa Ibom State. The study adopted survey research design and convenience sampling technique was used in selecting the sample for the study. Taro Yamane formula was used to determine the sample size of ninety-eight (98) respondents. Instrument for the study was a self-developed questionnaire and the forms were personally administered. Research questions and hypotheses were formulated to guide the study and data were analyzed using simple percentages and Chi-square (x2) statistical tools. The study revealed that extrinsic factors influencing job satisfaction has significant effects on workers' performance. The study also revealed that intrinsic factors influencing job satisfaction has significant effect on worker's performance. It also found out that job satisfaction has significant effect on workers' absenteeism. The study also revealed that job satisfaction has significant effect on workers' timelines. This study has provided useful recommendations such as: work environment should be well organized to motivate workers for greater productivity, staff nay and other remunerations should he reviewed regularly as this will boost workers' satisfaction for better performance.