ASSESSING THE ROLE OF SOCIAL MEDIA ON THE JOB PERFORMANCE OF SECRETARIES IN AN ORGANIZATIONS

The study examined the role of social media usage on the job performance of secretaries in organization. To facilitate the conduct of the study, three purposes of the study were postulated from which three research questions were raised. The study adopted the descriptive survey research design. The population for the study consisted of 49 secretarial staff of the Industrial Training Fund Headquarters, Jos. The entire study population was adopted for the study, since the population was not too large. Data for the study were collected by means of the questionnaire and analysed using the mean rating on a four point likert scale. The result of the study revealed that level of social media usage among secretaries in organization to include frequently use social media platforms during work hours, using social media for professional networking and communication, considering and using Social media as an essential tool for performing my job effectively, and spending more than an hour daily on social media for work-related purposes. The study concluded that the level of social media usage among secretaries has help secretaries job performance in various aspects of their activities. This indicates that the secretaries are comfortable with the working conditions of the workplace either with adequate use of social media engagement. The study recommended among others that management should develop comprehensive social media policies, provide regular training and support for secretaries in the organization. They should invest in social media management tools, and organizations can optimize social media usage to enhance job performance, productivity, and professional growth.