THE IMPACT OF BRAND IMAGE AND REBRANDING ON CONSTUMERS' PURCHASING DECISION IN NIGERIA UNIVERSITIES

*Abstract* Research program is carried out in most cases to analyse one marketing problem or design to examine channel of distribution of aluminium to the end users. This activitieswe are carefully examined through the appraisal of the distribution system and type of middlemen we are carefully examined in selecting, motivating, an evaluating distribution as well as channel management and marketing satisfaction also received a prompt attention of the research. The study is designed to look into the problem of the involvement of middle men in the distribution process. The objective of the study to sought to ascertain that effective channel of distribution enhances an improved productivity. Literature review is based on the concept of the distributive channel. Chapter three focuses on the research mythology adopted in thesampling the technique, method of data collection, and method of data analysis and data representation. Chapter four shows the analysis of data from responded and this summary of analysis. Chapter five days with summary of findings, conclusion and recommendation from the study.