IMPACT OF A FRESH FM RADIO PROGRAMME HEALTH IS WEALTH (ILERALORO) ON THE HEALTH AND WELL-BEING OF THE PEOPLE IN IDO LOCAL GOVERNMENT.

This study examines the impact of the Fresh FM Ibadan radio programme “Health is Wealth (Ilera Loro)” on the health and well-being of residents in Ido Local Government Area, Oyo State, Nigeria. The programme, broadcast in Yoruba language, was designed to promote health literacy, improve health-seeking behaviours, and enhance overall well- being among the populace. The research aimed to evaluate the extent to which exposure to the programme has influenced knowledge, attitudes, and practices regarding health. A mixed-methods research design was adopted, combining quantitative surveys of 400 respondents with qualitative focus group discussions (FGDs). Respondents were selected through a multistage sampling process. Data were analyzed using descriptive statistics, inferential tests, and thematic analysis to provide comprehensive insights into programme outcomes. Findings revealed that 64% of respondents had listened to “Ilera Loro” at least once, while 46% reported regular listenership (daily or weekly). Recall of programme topics was high, particularly for immunization (35%), malaria prevention (30%), and maternal/child health (25%). Knowledge outcomes showed that frequent listeners had significantly higher health knowledge scores (mean = 7.6/10) compared to occasional or non-listeners (mean = 5.8/10). Attitudes were also positively shaped, with 72% of respondents perceiving the programme as trustworthy and 65% reporting improved confidence in accessing health facilities. Behavioural outcomes indicated that listening to the programme influenced actions such as child immunization (38%), sanitation improvements (34%), and use of insecticide- treated nets (26%). Regression analysis confirmed that frequent listenership was a significant predictor of positive health behaviour. However, key barriers—including economic constraints, poor healthcare service availability, cultural beliefs, and language limitations—restricted the full adoption of recommended practices. The study concludes that “Ilera Loro” is an effective medium for health education, capable of raising awareness and influencing positive behaviours in communities. Nevertheless, structural and socio-economic barriers limit its overall impact. It recommends continued broadcasting of the programme, greater involvement of health workers, integration with healthcare services, provision of economic support mechanisms, and the use of culturally sensitive approaches to strengthen outcomes. This research contributes to the growing evidence that radio remains a powerful and cost- effective tool for health promotion in low-resource settings. By bridging the gap between knowledge and action, programmes like “Health is Wealth (Ilera Loro)” can play a crucial role in improving public health outcomes in Nigeria.