USAGE OF SOCIAL MEDIA AND INTERPERSONAL COMMUNICATION AMONG STAFF OF ORANGE FM IN AKURE, ONDO STATE

ABSTRACT The study examined usage of social media and interpersonal coramunication among staff of orange FM in Akure, Ondo State. Three objectives were used in the study. Three research questions were drawn from the objectives of the study. The study made used of survey research method. Population for the study were staff of Orange FM. Purposive sampling technique was used to select forty (40) staff of Orange FM. The instrument for the study is self-designed questionnaire. Result in the study revealed that 22% of respondents in the study were male while 77% of the respondents were female staff of orange FM. Research question one revealed that 22% of respondents claim senior staff of Orange FM are friendly with the junior staff while 77% claim that senior staff of orange FM are not friendly with junior staff. Research question two revealed that 17% of respondents preferred using social media as a means of interaction with co-staff of Orange FM while 82% do not prefer using social media as a means of interaction with co-staff of Orange FM. Research question three revealed 57% of respondents claim that junior staff have access to expert advice when interacting with the junior staff, while 42% of respondents claim that junior staff do not have access to expert advice while interacting with senior staff, it was concluded that organization could suffer without dependably good communication and this would cause such consequences as missed deadlines, imperfect tasks, and unmet goals. When a company has grateful communication between superior and subordinates, it produces good products and services. It was recommended that Organization should ensure that there is adequate utilization of social media to enhance communication among staff.