EVALUATING THE EFFECTIVENESS OF PUBLIC RELATIONS IN UNITED BANK FOR AFRICA PLC, OSOGBO
Abstract
This study was carried out to examine the impact of public relations in United Bank for Africa Plc, Osogbo. The objective of the study is to examine how Public Relations help in the progress and development of manufacturing company in Nigeria. The study adopted the Agenda Setting Theory and Social Responsibility Theory. Quantitative (survey) method of data collection was employed. The study used quota sampling method of non-probability sampling technique of which 100 copies of questionnaires were administered to respondents who were randomly selected among the staff of Unilever Nigeria Plc, Lagos. The results showed that public relations been able to create and enhance cordial relationship between the management and workers of Unilever Nigeria Plc. Despite the fact that there misconception and problems inherent in public relations practice, the importance is far beyond what one can doubt. Therefore, this research work concludes that the role of public relations practice is significant in an organization. It was therefore recommended that the public relations men should be creative. The public relations men should be able to defend ideas and suggestion without any hindrance (i.e.) should be bond and brave.
Keywords: Effectiveness, Public Relations, Community Relations, United Bank for Africa
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