PLANET FM RADIO POLITICAL CAMPAIGN AND MOBILIZING UYO WOMEN TO CONTEST 2024 LOCAL GOVERNMENT ELECTIONS
Abstract
This study focused on Planet Fm radio political campaign and mobilizing Uyo women to contest 2024 local government elections. The objectives of the study were, To assess how often women in Uyo listen to Planet FM Radio Political Campaign. To identify factors that motivate Uyo people to listen Planet FM Radio in political mobilization of women in Uyo Local Government Area. To ascertain the effectiveness of Planet FM Radio Political Campaign in mobilizes women to contest in 2024 local government elections in Uyo Local Government Area. To determine the impact of Planet FM Radio Political Campaign in mobilizing Uyo women to contest in 2024 local government elections. The study adopted survey research method. The population for this study comprises women in Uyo Local Government Area was 384. Data was gathered through the use of a structured questionnaire. cluster sampling procedure was used and 380 respondents were used for the study. Findings revealed that The way the Planet FM Radio Political Campaign mobilizes respondents in their political programme are; enlighten on the need to contest in politics, inform on political participation, encourage me to vote, broadcast party manifestos and educate on political participation. The study recommends that More media political programme should be created that mobilizes women to contest in 2024 local government elections
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