FACEBOOK AS AN ONLINE PROMOTION AND IT IMPACT ON THE SALES OF WEAVES (A CASE STUDY OF TOLANI’S WIGS COLLECTION @SANGO, IBADAN)
Abstract
advertising, sales volume, smartphones, accessories, marketing strategy, brand awareness, consumer behavior, marketing communication, digital marketing, advertising impact, promotional strategy, sales performance, smartphone market, advertising effectiveness, marketing research, business growth, media advertising, customer engagement, advertising expenditure, marketing mix
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