THE EFFECT OF PROMOTIONAL ADVERTISEMENT ON BRAND CONSUMPTION OF A CONSUMABLE PRODUCT (A CASE STUDY OF INDOMIE SPELL AND WIN ADVERT)
Abstract
ABSTRACT
The aim of embarking on this study was to provide a well detailed account on the effect of promotional advertisement on brand consumption. The researcher used survey research design in the collection the data because it is easier to sought people's opinion using questionnaire. Random sampling methods are used to get the sample size for this study, which are 20. Data gathered from the study were analyzed, tested and interpreted using sample percentage frequency table and the hypothesis are tested using chi-square method. The researchers therefore concluded that that promotional advertisement has positive effect m brand consumption and the researcher recommended.
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