ACCOUNTING SERVICES AND THE FINANCIAL PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN KANO STATE

This study investigates the role of accounting services in enhancing financial performance of Small and Medium Enterprises (SMEs) in Kano State. A survey research design was employed, and data were collected through a structured questionnaire distributed to employees in the accounting department of Rufaidah Yogurt in Kano. The study utilized only primary data source. A total of 40 questionnaires were administered, out of which 35 were returned and used as sample size for this study. The collected data were analyzed using chi-square (X2) statistical analysis, which tested the influence of accounting services on financial performance of SMEs. The result revealed that accounting services significantly contribute to financial performance of SMEs in Kano, Nigeria by enhancing cost control, improving financial planning, and optimizing resource allocation. Additionally, accounting techniques play a crucial role in enhancing financial performance of SMEs as they provide strategic insights into financial management. Therefore, it is recommended that SMEs in Kano state, Nigeria should invest in training accounting professionals to improve their financial expertise, integrate modern accounting tools for efficient decision-making, and implement strict financial control measures to minimize inefficiencies. Furthermore, regulatory bodies should enforce policies that promote financial transparency and accountability in SMEs to enhance financial performance.