THE EFFECT OF ELECTRONIC MARKETING WALLETS SYSTEM IN PROMOTING MARKETING PERFORMANCE OF SOME SELECTED BANKS IN KANO STATE (A CASE STUDY OF FIRST BANK, GT BANK, POLIRIS BANK, ZENITH BANK AND UBA)

ABSTRACT The study the effect of electronic marketing wallets system in promoting marketing performance of selected banks in Kano State. The study the effect of electronic marketing wallet in promoting marketing performance banks of Nigeria. It also set to examine the effect of electronic marketing wallet in increasing the number of bank customers. Survey research method has been adopted in order to find out how some dimension variables features of a given issue in order to arrived at a dependable solution to the problems through the planned and systematic collection, analyzing and interpretation of data. This study empirically explored the effect of credit risk management on the financial performance of ten listed deposit money banks in Nigeria. Based on the findings, the study recommended that the management of deposit money banks should develop rigorous and robust credit policies that will enable banks to effectively assess the creditworthiness of their customers. The study recommended that operators should be trained on how to use electronic payment systems such as electronic fund transfer, mobile banking, internet banking and online remittance. To promote marketing performance of banks. Regulatory agencies should also come up with modern credit risk measurements, identification and control. Prompt and necessary action should also be taken against the management of any bank that flouts their credit risk guidelines in order to avoid unpleasant distress in the financial system.