PROFILE READERSHIP OF FASHION PAGES IN PUNCH, VANGUARD AND THE SUN
Abstract
This work explores the impact of reading newspapers among the students of University of Lagos, especially the fashion and style pages of the selected newspapers and why they were being read by the students. The Survey research method was adopted for this study and 377 copies of questionnaires were distributed. The number of retrieved questionnaire was 350 copies, representing 92.84% response rate. Report showed that students of UNILAG attach great importance to reading fashion and styles stories on the pages of the selected newspapers which are Vanguard and Sun. The result of this research survey revealed that fashion page(s) on newspapers is one of the most read contents among students, as fashion is one of the most imitated Punch, act in the world. The researcher however, recommends that newspaper publishers and editors should improve on the contents of their fashion page(s) in order to attract more readers to their publication.
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