TRENDS IN THE USE OF MODELS AND CELEBRITIES ENDORSEMENT IN ADVERTISING INDUSTRIES CASE STUDY OF TIGER BEER
Abstract
This research work is aimed at analyzing "Trends in the use of models and celebrities endorsement in advertising industries case study of tiger beer". The research method used was survey method and questionnaires being the instrument. The findings from the questionnaire shows that the audience, especially those in Onitsha metropolis, now have positive perception of models with the aid of the "Tiger beer • commercials they watch on their TV sets.it was concluded that models can now be perceived as information discriminators and product promoters, not sex objects and dependent on men, after the findings, the researcher recommended that advertising regulatory bodies should scrutinize adverts properly before they are shown on TV.
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