IMPACT OF USING FACEBOOK PLATFORM ON THE STUDENTS ACADEMIC PERFORMANCES: A CASE STUDY OF LEVEL FOUR HUNDRED ISLAMIC STUDIES STUDENT OF NORTHWEST UNIVERSITY, KANO.
Abstract
The study examines the impact of using the Facebook platform on the academic performance of
400-level Islamic Studies students at Northwest University, Kano. With the increasing use of
social media in education, Facebook serves as a platform for academic discussions, resource
sharing, and student engagement. However, concerns arise regarding its potential to distract
students from their studies. This research employs a mixed-method approach, utilizing
questionnaires and interviews to assess students' perceptions of Facebook’s influence on their
academic performance. Findings reveal that while Facebook facilitates academic collaboration
and information exchange, excessive usage leads to distractions and reduced study time. The
study concludes that moderate and purposeful use of Facebook can enhance academic
performance, but uncontrolled engagement may negatively impact students' learning outcomes.
Recommendations include promoting digital literacy, time management skills, and integrating
social media into structured academic activities to maximize its benefits.
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