ASSESSING SALESFORCE MOTIVATION AND THE PURCHASE OF INSURANCE POLICIES IN NIGERIA (A STUDY OF LEADWAY INSURANCE COMPANY, SAGAMU, OGUN STATE)

This study focuses on assessing Salesforce motivation and the purchase of insurance policy in Nigeria. This study also ascertained to what extent Salesforce motivation is effective on insurance policy products. The population of the study is 1,000employees at Leadway Assurance Company, from which a sample size is 286 was drawn. Two Hypotheses were formulated using the chi-square method. The data generated were analyzed using descriptive statistics. Chi-square was used to analyze the formulated Hypotheses at 0.005 alpha value. Findings revealed that there is positive significance in the tested hypotheses. Thus, showing that there is significant relationship between Salesforce motivation and purchase of insurance policy and motivation employees has direct effect to limited of salaries and allowances for insurance policy. It was conclude that, the study of Salesforce motivation should be adopted by insurance managers in launching any new services because through this, management will be able to achieve its objectives by offering services that will satisfy the needs of their target market at the optimum level of profitability. The researcher also concluded that any organization that want to ensure product success and acceptability must first engage in proper and effective study on the Salesforce motivational. The author also recommended that organisation should have a Research Department and invest more in the study of Salesforce motivation marketing research to ensure that the needs and wants of Customers are properly identified even before launching of services