ANALYZING THE ROLE OF COMMUNICATION AND MEDIA IN BUSINESS REBRANDING A CASE STUDY OF PARACETAMOL
Abstract
ABSTRACT
This study titled 'Analyzing the role of communication and media in business rebranding a case study of paracetamol proposes an in-depth examination of the role of communication and media in business rebranding, it aims to investigate how communication and media strategies influence the success of business rebranding and identify best practices and lessons learned from the rebranding of paracetamol. The outcomes of this study provide valuable insights for businesses, marketers, and communication professionals seeking to rebrand their products or services. By analyzing the communication and media strategies employed during the rebranding of paracetamol, this study concludes that effective communication media strategies are crucial for successful business rebranding as they enable companies to reposition themselves in the market and build a strong brand identity.
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